Free postage on orders $100+

About Us



pay attention to; take notice of.


Heed the Store in an online clothing and accessories boutique based in Bendigo, Victoria.

Heed was launched in November 2019, by clothing lover/fashion student Ella Jessen.

Our collection features a mix of beautiful, timeless pieces and fun, on trend items, chosen to reflect the styles we are loving. We hope shopping with us feels like browsing through your friends wardrobe. 

We offer free postage Australia wide on orders over $100, worldwide shipping and free delivery to Bendigo locals. Please use discount code 'WELCOME10' for 10% off your first offer.

Don't forget to follow us on our Instagram and Facebook @heedthestore.

Happy Shopping!

Love Ella @ Heed xx